1. DRIVE TSD'S!
Nicole would be so proud, amirite?
K. So. The point is to comp 6% year over year, right? The way to do this is drive transactions - basically do 6% more customers than you did last year.
This means during every single PPV, I need to find out the specific things that are going to get people in the door - a new latte or mug won't, but a discount on it will. Find these and plug the SHIT out of them.
How?
- Baristas talking about it to customers (hey, there's an idea!) at the POS
- Create an excuse for customers to return (or come in, in the first place)
- Actual Sampling Plan (incl. surprise travellers - map this out and delegate to shifts)
- Store Instagram
2. Drive Food
Our UPH is supposed to be 46-ish, right?
- Ask every customer if they want a specific food item
- Sample food "while they wait" (creates an opportunity to change their mind)
- Power Lunch (counts for 4 USD)
3. In-store Events
- French Press Fridays/Coffee Seminars (Fridays at 11 AM) - drive AHC
- Business Card Raffle - one free traveller per week! - drive repeat customers
- Lunch & Learns (Wednesday at 12) - for the cost of a power lunch, hear a 1/2 hr talk on:
- Coffee Agronomy/History/Farming Practices, etc.
- SBX's Environmental Commitments/CI Partnership
- Starbucks Speaker Series (1x/month)
- Mican - Women & Business
- Kathy - Leadership
- Latt-eh Art: Coffee in Canada
IDK just some ideas...
